Actionable Insights for Enhanced Brand Health & Perception
Leveraging domain strengths:
The brand was viewed as an IT player with strengths in specific domains, highlighted by the strong presence of the client’s parent organization in those domains.
Leveraging technical strengths:
The client was perceived as a technical leader/ one of the best in PLM implementations. It was critical that they leveraged their technical strength in marketing and communication.
Improving branding by reframing organization tagline:
An emerging insight was that in stakeholder perception, the tagline was too generic with a low recall and needed better articulation.