Article
Aug 11

Brand Health and Industry Perspective Study for a Health Tech Major

Actionable Insights for Enhanced Brand Health & Perception

Leveraging domain strengths:

The brand was viewed as an IT player with strengths in specific domains, highlighted by the strong presence of the client’s parent organization in those domains.

Leveraging technical strengths:

The client was perceived as a technical leader/ one of the best in PLM implementations. It was critical that they leveraged their technical strength in marketing and communication.

Improving branding by reframing organization tagline:

An emerging insight was that in stakeholder perception, the tagline was too generic with a low recall and needed better articulation.

Feedback Insights

Feedback Insights is a B2B2C focused Research led Consulting firm - specializing in Stakeholder retention services - (Customer / Employee / Channel Partners / Vendors / Investors Management), Brand Assessments, Experience Improvement Programs, Custom Research, etc. We are a listening partner of choice of over 600 firms in India and globally.