“I have been involved on the of a few companies board of a few companies in India as well as on the boards of a few Colleges and Universities in the United States. I have also had the opportunity of interacting with research firms and companies in the US.
My own experience with Feedback very clearly demonstrates that Feedback brings in a quality of consulting based on research that is second to none. I would say that they have brought much better value for money compared to the experience I have had outside India as well as in India.”
N. R. Narayana Murthy, Founder
Infosys
“As a fast-growing startup, understanding our target group of customers was critical to our growth – especially their usage patterns, attitudes, and experience with us. Feedback Insights team understood our business context well and helped us with key insights that we could take to market as definite actions and engage better with our customers.”
Madhu Sudan, VP, Business
Lio.io
“Feedback Insights helped us in understanding the health of our relationship with our customers across regions, account categories, and functions/roles. Their custom approach specific to our business unearthed the nuances of expectations as well as areas that we needed to strengthen in our continued efforts in customer-centricity”
Viraj Nayak, Manager Marketing & Strategy-Packaging Adhesives,
Henkel
“The Customer Engagement study helped us identify our votary and break away customers, nuances across regions, and changing expectations of our IT and BPO operations. It also provided us great visibility into what our customer are planning for future. These insights help in building stronger relationships with our customers and fine-tuning current operations and strategy.”
Sandeep Bansal, Vice President - Global Marketing,
IGT Solutions
“HCL has been collaborating with Feedback since 2008 to capture the voice of our customers on a global basis, and it has been a rewarding journey so far. Feedback‘s analysis & insights have helped HCL to focus on enhancing capabilities on a continuous basis for forging better customer relationships.”
President, SI & Applications
HCL Technologies
“Feedback has done an excellent job for us in helping us transform our post-sales service processes. Our service delivery to our customer is far better than what it was three years back. I appreciate the professional approach of the team that enabled us to scale up. Key strength of Feedback has been their understanding of the context of the business and aligning findings of the survey to our business.”
Prakash Venkatesan, MD & CEO
Essae Digitronics Private Limited
“In depth understanding of our business from a front end perspective and analysis of the data to bring out trends that help us take specific tasks to ensure an improvement in certain areas. I would say, more than recommendations, the insights were well identified.”
Vice President, Marketing & Communications
Godrej Interio
“Co-ordination with DIESL team, debating on and helping evaluate pros and cons of doing survey one way or the other, completing survey within reasonable time, enthusiasm and clarity in conveying the results to Senior Leadership Team, understanding about business and what customers ‘mean to say’. Overall a very nice partnership!”
Head Marketing & Communications
Drive India Enterprise Solutions Ltd
“Feedback helped us in driving change. Very professional. The key strength of Feedback is specific actionable recommendations.”
Vice President, Business Head
Global Banking Product Suite
“The consultant on the engagement was knowledgeable, flexible, accommodating, committed to the success of the project and was willing to go above and beyond. In my opinion, the platform that is used to administer surveys is technically sophisticated as we were able to launch 6 variations of our survey in up to 10 languages each without a problem. This is the third year that we have conducted this survey and the methodology that has been provided to us by Feedback has been very effective for our company. We have a positive working relationship, great commitment and dedication to this project.”
Global Business Development Manager
An Imaging Technologies Company, HQ in New Jersey
“Flexibility that Feedback brings to the table is very valued along with their insights regarding vendors and best practices. Are able to understand objectives and provide experienced opinions.”
Executive Director
Global Investment firm, HQ in New York
Firms today are investing significant efforts on engaging and creating better experiences for all their stakeholders, in their endeavor to stay ahead of the competition. To achieve this they are putting in place processes to capture the voice of stakeholders at critical junctures. This feedback must be effectively utilized to make informed decisions, while simultaneously reduce the lag between data capture and action, to become agile.
