Actionable Insights for End Customer Delight and Quantifiable Impact Redesigning Cloud Offerings with Insights Design The comprehensive study leveraged Artificial Intelligence (AI) and Machine Learning (ML) technologies to measure the... read more →
Actionable Insights for Enhanced Brand Health & Perception Leveraging domain strengths: The brand was viewed as an IT player with strengths in specific domains, highlighted by the strong presence of... read more →
I recently had an extremely bitter customer experience with a food chain which delivers food at home which got me thinking about this post. About the Company As a long... read more →
Recently I had the opportunity to present a session at NHRD Pune Chapter (https://www.linkedin.com/pulse/nhrd-pune-chapter-presents-workshop-hr-analytics-nhrdn-pune-chapter) As part of a day-long HR Analytics workshop. Apart from Feedback Consulting, other speakers included experts... read more →
A colleague of mine who is an astute program manager and business consultant asked me this question recently what is the difference between Stakeholder Management and Stakeholder Engagement and are... read more →
In a given firm it is safe to say there are multiple change management initiatives running at the same time which vie for the time and attention of key executives... read more →
A great marketing program especially in the B2B context puts the customer at the heart of the business and is the central tenet of value marketing. Value Based Marketing is... read more →
As a practising Customer Satisfaction Survey professional, this is a question I often ask my clients. Who actually owns the “Customer” within your organization? In case of other stakeholders, this... read more →
It is interesting to note there are several aspects of B2C marketing which is slowly becoming mainstream even in B2B marketing initiatives but one intervention which does not translate easily... read more →
There are always 2 hats to wear to look at research study from both the business perspective and research techniques which are been deployed. The Business Thinking tends to focus... read more →
You cannot report what is not captured and hence it is important to be double sure on what one wants from a customer interaction in the shortest possible time. Some... read more →
In my previous post; I touched upon how the voice of internal stakeholders is a lead indicator for “here and now” issues could lead to customer dissatisfaction and why it... read more →