The context of a ‘Home’ has changed. The lock downs, social distancing and work from home has made ‘Homes’ the place most of our time is spent in now. This has led people to have a closer look into their homes and finding a need to make it more comfortable and personal. This is a huge ‘Opportunity’ for Furniture Manufacturers. It comes with its concomitant challenges of managing consumer expectations during the pandemic.
Objective of Study: To understand the furniture and furnishings consumer in the backdrop of the pandemic in terms of their:
- Perception and Attitudes
- Purchase Behavior
- Product / Brand inclination
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New Normal - Furniture
This study will help Furniture marketeers to connect the dots in terms of consumer expectations, needs and gaps based on consumer insights.
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