Nov 27

New Normal Consumer Behavior – Furniture & Furnishings

The context of a ‘Home’ has changed. The lock downs, social distancing and work from home has made ‘Homes’ the place most of our time is spent in now. This has led people to have a closer look into their homes and finding a need to make it more comfortable and personal. This is a huge ‘Opportunity’ for Furniture Manufacturers. It comes with its concomitant challenges of managing consumer expectations during the pandemic.

Objective of Study: To understand the furniture and furnishings consumer in the backdrop of the pandemic in terms of their:

  • Perception and Attitudes
  • Purchase Behavior
  • Product / Brand inclination

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New Normal - Furniture

This study will help Furniture marketeers to connect the dots in terms of consumer expectations, needs and gaps based on consumer insights.

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Feedback Insights

Feedback Insights is a B2B2C focused Research led Consulting firm - specializing in Stakeholder retention services - (Customer / Employee / Channel Partners / Vendors / Investors Management), Brand Assessments, Experience Improvement Programs, Custom Research, etc. We are a listening partner of choice of over 600 firms in India and globally.