Feedback Insights conducted a study to understand the “New Normal” that everyone is talking about & get a bearing on what Consumer Behaviour will be, post the lock down. This research was conducted with ~1200 core urban consumers. We got very interesting inputs & opinions and have used that to put together a short report as seen below. We have also arrived at 4 segments, based on consumer outlook and behaviour. They are Agile Anita, Rapid Rao, Steady Sam and Trailing Tarun.
Which one do you think you might be?
Business Line reported on this Study in their May 25, 2020 edition
Prashasti Awasthi Mumbai