You cannot report what is not captured and hence it is important to be double sure on what one wants from a customer interaction in the shortest possible time. Some... read more →
Often when Questionnaires are drafted, business executives presume that respondents are going to hand in the silver bullets/ magic pills to their business problems. So if we want to run... read more →
What is not in your consumer’s mind cannot be in her consideration set. Hence Awareness There are some common pitfalls in conducting awareness studies. Some interesting experiences below: 1) Define... read more →