Recently I had the opportunity to present a session at NHRD Pune Chapter (https://www.linkedin.com/pulse/nhrd-pune-chapter-presents-workshop-hr-analytics-nhrdn-pune-chapter) As part of a day-long HR Analytics workshop. Apart from Feedback Consulting, other speakers included experts... read more →
A great marketing program especially in the B2B context puts the customer at the heart of the business and is the central tenet of value marketing. Value Based Marketing is... read more →
It is interesting to note there are several aspects of B2C marketing which is slowly becoming mainstream even in B2B marketing initiatives but one intervention which does not translate easily... read more →
There are always 2 hats to wear to look at research study from both the business perspective and research techniques which are been deployed. The Business Thinking tends to focus... read more →
You cannot report what is not captured and hence it is important to be double sure on what one wants from a customer interaction in the shortest possible time. Some... read more →
Often when Questionnaires are drafted, business executives presume that respondents are going to hand in the silver bullets/ magic pills to their business problems. So if we want to run... read more →