The advent of Covid, the lock downs, the unlock downs has turned our lives almost upside down. Changes have permeated into how we live, how we take care of ourselves,... read more →
Customer Satisfaction traditionally is viewed as a function of delivery i.e. what you promised the customer and what was delivered. The aspects judged are product and service interaction with customers... read more →
What is not in your consumer’s mind cannot be in her consideration set. Hence Awareness There are some common pitfalls in conducting awareness studies. Some interesting experiences below: 1) Define... read more →