Kaarthik is our Delivery Unit Head and is based out of our Chennai office. His core competencies include Customer and Channel Partner Engagement Studies, Supplier/Vendor Engagement Studies and Customer Journey Mapping studies.
He has 13+ years of experience specializing in research engagements in the B2B manufacturing sector and he and his team have carried out 200+ diverse engagements which span across segments of Capital Equipment, Construction Equipment, Automobile, General Engineering along with Ferrous and Non-Ferrous Metals.
In his earlier role, he has experience in carrying out market assessments, opportunity assessments for manufacturing clients and brings these learnings to the fore of not looking only at indices but more importantly from an Outside In prism of evaluating business impact after considering the entire ecosystem (competitors, partners etc).
Overall, he has carried out engagements in the Manufacturing space across Customer Engagement Studies, Channel Partner Engagement Studies, Supplier / Vendor Engagement Studies, Customer Journey Mapping, Brand / Image Perception engagements, Ad-hoc / Customised research engagements.
Kaarthik is a Mechanical Engineer from Madras University, Chennai.
Outside work, his interests are in reading more about contemporary Tamil literature as well as Indian history. He is also a movie, cricket buff and enjoys trekking, kayaking and snorkelling over the weekends. He is a nature lover and actively volunteers in many nature clubs.