Chandramouli Srinivasan

MD & CEO – Feedback Insights

Chandramouli has over 20 years of experience in research-based consulting engagements in the B2B and B2B2C market spaces, positively impacting close to 300 clients. He has been instrumental in building Feedback Insights into a leading firm focused on carrying out Customer Experience Studies, Customer Journey maps, Employee Experience, Dealer Satisfaction studies and Brand assessments for leading firms across sectors.

In an earlier role, he has led B2B market sizing, go-to-market plans, partner identification engagements etc and has streamlined and built processes and systems relevant to B2B Market Research.

He has rich domain experience across various business sectors such as IT/BPM, Professional Services, Knowledge Services, the Start-up space, Financial markets, Chemicals, Rural markets, Electrical & Electronics, Oil and Gas, Infrastructure, Engineering, Healthcare, Retail etc.

He has conceptualized the Customer Experience index (EX Index TM ) which has been successfully adopted by various clients and is the go-to index to benchmark customer experience. He has been leading Customer Satisfaction Improvement Programs (CSIP’s) within client firms to actionize the findings of Customer Engagement studies and drive Customer Experience initiatives within the client’s organization.

He has been associated with Feedback for the past 20 years, earlier leading Feedback Consulting as its Chief Operating Officer. In the past, he has also worked in MBA Gallup carrying out Customer and Employee Experience engagements.

An art enthusiast, violin player and great fan of classical music, he has performed for various radio stations including All India Radio Pondicherry, Chennai and Thrissur.

Chandramouli is a regular speaker in various industry forums and associations such as SPIN, NASSCOM, IMTMA, etc.

He believes in mentoring the next generation of MBA graduates and conducts guest lectures on B2B market research at IIM Bangalore, XIME, IFIM, Symbiosis University, SDM Mysore, Jain University etc.