Digital transformation has influenced enterprises to re-imagine their business process in a bid to create enhanced value in their customer interactions. Sampath Kumar Raghava, Our Head for US Markets and... read more →
Differentiation and growth are key levers sought by most businesses and challenging to achieve in the last 10 years. Customers now a days have easy access to information and demonstrate... read more →
A Capital Equipment perspective The last 6 months of COVID have impaired the serviceability quotient for the manufacturers. They have gone beyond their comfort zone and used various options to... read more →
The advent of Covid, the lock downs, the unlock downs has turned our lives almost upside down. Changes have permeated into how we live, how we take care of ourselves,... read more →
Feedback Insights conducted a study to understand the "New Normal" that everyone is talking about & get a bearing on what Consumer Behaviour will be, post the lock down. This... read more →
Customer Satisfaction traditionally is viewed as a function of delivery i.e. what you promised the customer and what was delivered. The aspects judged are product and service interaction with customers... read more →
It is interesting to note there are several aspects of B2C marketing which is slowly becoming mainstream even in B2B marketing initiatives but one intervention which does not translate easily... read more →