Every B2B and B2B2C organization is focused on ensuring that its brand stands out in a cluttered marketplace.
There are multiple marketing efforts across channels driven at positioning the brand. However, in this noise of constant communication by every firm, we need to understand how is your brand being perceived by both existing customers and prospects.
What are the elements that are driving affinity towards the brand and are there any white spaces for your brand to own. Even among current workforce, attracting the right talent is heavily dependent on the perception of your branding. Understanding what about your brand drives a sense of pride among existing employees and how your workplace is perceived w.r.t others is a factor driving employer branding.
Continually assessing the position of your brand vis a competition is imperative to ensuring a consistent messaging to all stakeholders be it customers, employees, investors, vendors etc.
At Feedback Insights, we have proprietary brand assessment frameworks to enable companies continually track and evaluate the brand metrics that matter to their business and industry.