Manufacturing enterprises have stolen the digital transformation spotlight by switching to tech and re-navigating processes. Rajagopalan V, Business Head and Kaarthik S, DU Head – Manufacturing at Feedback Insights recount... read more →
After-sales in manufacturing has witnessed an accelerated transformation post the pandemic. The necessity of ensuring services and rectifying breakdowns has made the hitherto slow-moving manufacturing sector embrace technology to develop... read more →
A great marketing program especially in the B2B context puts the customer at the heart of the business and is the central tenet of value marketing. Value Based Marketing is... read more →